Query and discover high-fidelity intent and interest signals from AffinityAnswers' audience data — directly inside any AI agent workflow.
Activate Anywhere — Works With
Signals validated against real AffinityAnswers audience and digital engagement data — not modeled proxies.
Every signal includes a live agent URL for direct DSP activation — LiveRamp, The Trade Desk, PubMatic, and more.
ADCP v3 compliant, cookie-free, and privacy-safe — built for durable audience targeting beyond third-party cookies.
Enterprise clients can request bespoke segments built directly on AffinityAnswers data for exclusive competitive advantage.
AffinityAnswers MCP signals are built for a post-cookie world — privacy-safe, Neutronian-certified, and compliant with global data regulations. Every signal is verified and ready to activate without relying on third-party tracking.
Connect the AffinityAnswers MCP agent to any Claude or AI workflow and start querying audience signals immediately.
Pro / Max: Navigate to Customize → Connectors, then click + and select Add custom connector.
Team / Enterprise (Owner): Go to Organization settings → Connectors, click Add, hover over Custom, then select Web.
Enter the Name and URL below, then click Add. No authentication required — skip Advanced settings.
Name AA-Signal-Agent URL https://mcp.affinityanswers.com/mcp
Go to Settings → Connectors, find AA-Signal-Agent and click Configure. Set every tool to Always Allow so Claude can call them without prompting you each time.
Click the + button at the bottom-left of your chat interface, select Connectors, and enable AA-Signal-Agent. Then ask Claude in natural language.
// Audience discovery "Find audience segments for frequent business travellers with loyalty intent" // Exact signal lookup "Look up AffinityAnswers signal aa-88881124" // Capability check "What signals data providers are available?"
In ChatGPT, go to Settings → Apps → Advanced Settings and toggle Developer Mode on. This unlocks the ability to add custom MCP apps.
Navigate to Settings → Apps and click Create. A New App dialog will open where you register the AffinityAnswers MCP server.
Enter the Name, Description, and MCP Server URL as shown below. Set Authentication to No auth.
Name AA-Signal-Agent MCP Server URL https://mcp.affinityanswers.com/mcp Description Query and discover high-fidelity audience intent signals from AffinityAnswers' loyalty and digital data assets via ADCP v3 MCP tools. Authentication No auth
Check the "I understand and want to continue" box to acknowledge the MCP server risk notice, then click Create to register the app.
Open a new conversation, click the + button near the message composer, select More, then choose AA-Signal-Agent. Prompt ChatGPT and it will call the MCP server and return results.
// Audience discovery "Find audience segments for frequent business travellers with loyalty intent" // Exact signal lookup "Look up AffinityAnswers signal aa-88881124" // Capability check "What signals data providers are available?"
A clean, minimal surface — discover what's possible, then query exactly what you need.
Returns ADCP protocol metadata — supported versions, protocols, data provider domains, and feature flags. Always call this first to confirm compatibility.
{ adcp, supported_protocols,
signals: {
data_provider_domains,
features
}
}Query the AffinityAnswers signal catalog. Supports natural-language discovery, exact ID lookup, or both. Returns segments with coverage, pricing, and deployment info.
{
"signals": [{
"signal_agent_segment_id": "aa-88881124",
"name": "AffinityAnswers > Interest > Celebrities > Digital Influencers > Travel",
"signal_type": "marketplace",
"coverage_percentage": 18.88,
"data_provider": "AffinityAnswers",
"deployments": [{ "type": "agent", "agent_url": "https://mcp.affinityanswers.com/mcp", "is_live": true }],
"pricing_options": [{ "model": "cpm", "currency": "USD", "cpm": 1 }],
"categories": ["affinity"],
"value_type": "binary"
}]
}Real calls to mcp.affinityanswers.com — no auth, no SDK.
Returns ADCP protocol metadata — supported versions, publisher domain, and feature flags. Runs automatically on switch.
See how brands activate AffinityAnswers MCP signals to drive measurable outcomes across campaigns.
Browse a sample of what's available — queried live via get_signals.
| Segment Name | Signal ID | Coverage | CPM | Status |
|---|
From programmatic media to AI-powered campaign planning — here's how teams use AffinityAnswers MCP signals.
Layer Travel Enthusiast, Influencer Travel, and Travelocity intent signals to build rich audience profiles for airline or hotel campaigns.
Identify corporate travellers using intent + interest signals — ideal for B2B services, premium cards, and executive travel tools.
Let Claude or any LLM discover and recommend signal combinations for a campaign brief — no manual taxonomy browsing.
Match influencer content categories with real audience segments to validate influencer–audience alignment before spend.
Target travel card and insurance prospects using Intent signals — people actively researching travel-linked financial products.
Retrieve live CPM and deployment metadata to plug signals directly into DSPs via the agent URL on every segment.
Standard MCP over HTTP — works with Claude Desktop, Claude Code, and any ADCP-compatible agent framework.
The Model Context Protocol lets AI agents natively discover and call tools. No custom SDK — configure the server URL and your agent queries signals in natural language instantly.
{
"mcpServers": {
"aa-signals": {
"url": "https://mcp.affinityanswers.com/mcp",
"type": "http"
}
}
}{
"mcpServers": {
"aa-signals": {
"type": "http",
"url": "https://mcp.affinityanswers.com/mcp"
}
}
}All signals start at $1 CPM. Access tiers control catalog depth and activation volume.